TY  - BOOK
AU  - Neil Taylor
TI  - The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
SN  - 9781904879701
U1  - 658.8 21
PY  - 2007///
CY  - London, England
PB  - Cyan Books
KW  - qrmak
KW  - Brand name products
KW  - Brand name products—Marketing
ER  -